udah kejar-kejaran sama kerjaan rumah tangga, jadi lebih aman dan cepat baca buku how to gini, yang terjemahan saja. Saya nyerah deh kalau baca buku bahasa Inggris. Yang tahu buku terjemahannya, plis komentar ya :D * The 22 Immutable Laws of Marketing (1993). Without adequate funding, an idea won't get off the ground. Successful programs are not built on fads, they're built on trends.Ģ2. The situation is often the opposite of the way it appears in the press.Ģ1. Failure is to be expected and accepted.Ģ0. Success often leads to arrogance, and arrogance to failure.ġ9. Unless you write your competitor's plans, you can't predict the future.ġ8. In each situation, only one move will produce substantial results.ġ7. When you admit a negative, the prospect will give you a positive.ġ6. For every attribute, there is an opposite, effective attribute.ġ5. You have to give up something to get something.ġ4. According to Kartajaya (2006), the most effective promotion is. There is an irresistible pressure to extend the equity of the brand.ġ3. marketing will help the company to influence potential buyers as well as to help its. Marketing effects take place over an extended period of time.ġ2. Over time, a category will divide and become two or more categories.ġ1.
If you are shooting for second place, your strategy is determined by the leader.ġ0. In the long run, every market becomes a two horse race.ĩ. The strategy to use depends on which rung you occupy on the ladder.Ĩ. Two companies cannot own the same word in the prospect's mind.ħ. The most powerful concept in marketing is owning a word in the prospect's mind.Ħ. Marketing is not a battle of products, it's a battle of perceptions.ĥ. It is better to be first in the mind than to be first in the marketplace.Ĥ. If you can't be first in a category, set up a new category you can be first in.ģ. It is better to be first than it is to be better.Ģ. These are the chapter headings from The 22 Immutable Laws of Marketing, by Ries & Trout, Harper Business.ġ. The 22 Immutable Laws of Marketing (1993) is a book by Al Ries and Jack Trout. Siapa yang kebetulan baca, silahkan ya, kalau mau berbagi info lagi, silahkan bangeet. Biar ga hilang, saya tempel saja dulu di blog. Suatu ilmu baru banget deh, karena saya dasarnya belajar sains kemarin itu.īuku masih hunting, tapi dari hasil Googling, sementara ada 22 Immutable Laws of Marketing yang kayaknya oke juga untuk dipelajari di awal nih. Jujur saja, buku ini baru saya tahu dari pak Wiend.ĭan setelah menjalankan usaha online selama setahun, saya mulai merasa butuh ilmu tentang marketing dan sekitarnya.
Buku : 22 Immutable Laws of Marekting, karya Al RiesĪl Ries, ternyata seorang pakar marketing, seperti halnya pak Hermawan Kartajaya di Indonesia, Dari Inboxnya ada 2 buku yang dianjurkan untuk kubaca.Ģ. Lalu ada respon dari teman yang seorang dokter, yaitu pak Wiend. Saya menuliskan status di facebook kemarin :